Free Research Papers on Marketing
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Through much research I have found 3 advertisements for popular companies that
range from well done to tasteless. Introduced first will be an ad that is done
well and with taste. Then, an advertisement that seems to be done poorly and has
a message that could be misunderstood by some people. Finally, a totally
tasteless ad that has no right to be seen by anyone with manners. This first ad
is from... Full-text essay
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Advertising promotes more than mere products in our popular culture. Because
images used in advertising are often idealized, they eventually set the standard
which we in turn feel we must live up to. Advertisements serve to show us what
the ideal image is, and further tell us how to obtain it. Advertisers
essentially have the power to promote positive images or negative images.
Unfortunately, mos... Full-text essay
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The evolution of the mass media is very interesting subject of study that
presents variations according to different circumstances. One of these is the
place where this evolution takes place. Because media as institutions are part
of society, are influenced from any particular characteristic that each society
has. In the case of Greece, it's really interesting to see how the evolution of
a medium... Full-text essay
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Advertising Rules Mr. Royko's decision not to endorse the Mexican restaurants is
solid because he is following his own beliefs and ethics. People should make
their own decisions of a product. Also, if he did endorse the restaurant by
eating the taco he would be being dishonest to the viewers of the commercial. In
his decision to not endorse the restaurant, Mr. Royko is following his own moral
eth... Full-text essay
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1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market
5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing
related strategies 10. Assumptions and risks 1- Issues The main issue of this
case is the lack of profits of the airline industry, an industry that should be
more than profitable due to the large amount of customers, the necessity of
using ai... Full-text essay
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At American General Corporation we started from looking at company's market
standing from potential investors point of view. First we take a look at the
companies profile. American General Corporation is a diversified financial
services organization, provides retirement services, life insurance, and
consumer loans. The company offers retail financial programs through fifteen
thousand merchants. A... Full-text essay
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The Canadian laundry detergent market is mature, very competitive and dominated
by three major consumer packaged goods companies, one of which is
Colgate-Palmolive Canada (CPC). Arctic Power is CPC's top-of-the-line offering
in its laundry detergent line. Arctic Power is specially formulated for washing
in cold water. The detergent has risen in market share from 4% in 1981 to 6.5%
in 1986, and th... Full-text essay
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"More than 70% of commercial bank assets are held by organizations that are
supervised by at least two federal agencies; almost half attract the attention
of three or four. Banks devote on average about 14% of their non-interest
expense to complying with rules" (Anonymous 88). A fool can see that
government waste has struck again. This tangled mess of regulation, among other
things, inc... Full-text essay
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1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA
that it is now the standard for both the Professional-Industrial and the
Professional-Tradesman market segments. Nolan Archibald, Chairman, President and
CEO of Black and Decker (B&D) saw the potential in 1994 to increase the
companies market share through worldwide sales of B&D products. While the
company had a ... Full-text essay
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On the 14th of June Coca-Cola’s soft drinks were banned from the markets in
Belgium and later also in Luxemburg and France. Two failures in the bottling
system were the cause for the nausea that the people suffered. According to the
article it would have been better if they would have acted fast and told the
whole truth. Coca- Cola is in an ologopolistic market and therefore branding
plays a grea... Full-text essay
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Colgate was founded in the United States in 1806 and for the first 100 years,
its business focus was only there. However, in the very early 1900's, the
Company began a very aggressive expansion program that led to the establishment
of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9
billion company, marketing its products in over 200 countries and territories
under such i... Full-text essay
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This section of the marketing plan provides the marketing objective, the
selected target market, the selected services, our marketing statement and our
promotional recommendations. Goals tell were a business wants to go; strategy
answers how to get there. Every business must tailor a strategy for achieving
its goals. The strategy must then be refined into specific programs that are
implemented ef... Full-text essay
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The firm’s objectives can be met and a go–ahead is suggested subject to
addressing the recommendations. Macrosegmentation of the market identified
machinery, wood, base metals and plastics as target markets for the firm.
Revenue expectation based on a 0.4% market share is $329,000. Break even is
$259,000 and requires contributions from 17 customer projects at an average
billing of $15,000. The bu... Full-text essay
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With the rapidly advancing technologies that are occurring in modern business,
organisations are required to be ready, and able to adapt within their
ever-changing environment. It is true across all diverse industries that in
order to stay competitive, organisations must be able to utilise the various
tools that technology has to offer. Technological factors have been of growing
importance, parti... Full-text essay
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Advertisements are the most influential media in our world. They shape our ideas
and affect our look and behavior. People look at pictures and tend to mimic what
they see. Nowadays, advertisements depict women in a passive/submissive, almost
childlike manner. This implies that women are subdued, that they need to be
controlled and dominated. Or that they are not beautiful unless they resemble
the... Full-text essay
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In 1932, Elmer Doolin, who was in the ice-cream business, bought a recipe for
corn chips from a Mexican man who was eager to leave the states and return home.
From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to
start an entirely new industry in America. The first manufacturing plant for
Fritos Corn Chips started out in Doolin’s mother’s kitchen. With a lot of
hard wor... Full-text essay
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Kellogg’s strategy was to produce a web site provided specific product line
and brand information to interested consumers. The page displays particular
product descriptions, nutrition information, and recipes. Provided as well are
company contacts allowing direct consumer response. Corporation facts and
financial statements are also available. The overall goal of these sites are to
reinforce the ... Full-text essay
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K-mart's upper management is attempting to bring K-mart "upmarket"
without losing the chain's discount image. The goal is to change the store's
image from a no-frills discount store to a retailer of quality, brand-name
merchandise offered in modern, attractive displays. K-mart is attempting to
change with its typical customers, who are now more educated and sophisticated
than earlier in... Full-text essay
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Objective: Our goal in composing a financial statement is to construct the most
comprehensive, thorough document possible, in order to attract investors and to
confirm that we have taken the time to explore as many potential issues for your
business as may arise. Summary of findings: Our level of cereal marketing
investment early in 1998 was not sufficient in the face of extremely competitive
mar... Full-text essay
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In the article "Schools Profit From Offering Pupils for Market
Research", Mary Tabor explains the new relationship between schools and
businesses. During the school day, businesses use children as willing subjects
of market research. They do such things as taste tests and answer opinion polls.
This is a difficult subject to pick a definite side on, because both sides have
good arguments... Full-text essay
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"Marketing ideas have made singularly little penetration into
the centres of influence of the construction industry. To some extent this
follows from the character of the industry as an agglomeration of service
organisations, not without structural relationship to one another, but serving a
clientele from which individuals seek service very infrequently." (Jepson
& Nicholson, 1972: ... Full-text essay
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Our research into the tween market led to many discoveries about this group of
current and future purchasers. We looked at statistics, marketing approaches,
and responsibilities of those involved with this demographic group. Who are the
tweens, what do they like, and how do they spend their time and money were areas
where we probably gained the most insight from the research. Other areas looked
a... Full-text essay
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While I was flipping through the pages of “Maxim” magazine looking at the
gorgeous women and laughing at the funny captions, I stumbled upon an
advertisement that made me laugh out loud. It is a series of four pages, two
facing each other, and then two more layed out in the same way. The first set of
two pages has a hot dog on the left page and the Nike Air Flight Posite on the
next. It’s not fan... Full-text essay
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Mary Miller is the marketing manager for Paper Products Corporation and she has
to decide whether she should allow her largest customer to buy some of Paper
Products' file folders and market them under their own name, (Natcom Inc.)
rather than the File X’s brand, used by Paper Products. Mary is afraid that if
she doesn't accept the offer, the customer will find another file folder
producer. Mary ... Full-text essay
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Contributing to this industrial revolution among other industries were
Manufacturing, Agricultural, Automotive, Chemical, Hotel, Banking Business
Services, Real estate, Tourism and information Technology to name a few. But on
such industry that has been holding onto its share of the market since its
inception note in the USA - its birthplace - but all across the globe as well as
the Beverage Indu... Full-text essay
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Mission Statement Company Objectives Company Overview 1. Historical Outline 2.
Products and Services 3. Financial Statements SWOT Analysis § An analysis of
company’s strengths § An analysis of company’s weaknesses § An analysis of
company’s opportunities § An analysis of company’s threats Business
Strategy Marketing Mix § Product § Pricing § Place § Promotion Analysis of
Major Competitors in the ... Full-text essay
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A collective term for public announcements designed to promote the sale of
specific commodities or services while being integrated below the threshold of
perception or awareness. To sell products, merchants consciously use subliminal
advertising as a basis for general consumerism. This seems like an unnecessary
task, but when taken into consideration all the people, who have expressed their
disbe... Full-text essay
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Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a
year almost the entire U.S. population sits down to watch the same program, the
Super Bowl. But they are also watching scores of brand new commercials. The
commercials they are watching are produced by the best and the brightest in the
business using immense amounts of money. At a record average of $2.2 million
dolla... Full-text essay
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Toyota executives lead the customer satisfaction committee at TMS and TMC.
* These committees help establish the link between marketing strategies and
operational realities of the organization. DEVELOPMENT OF CUSTOMER SATISFACTION
COMMITTEE * One of Toyota's key indicators of its performance for customer
satisfaction is "initial quality" or " the quality percieved by
the customer i... Full-text essay
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There is a problem because Kathy Kelleher, manager of Bentley’s wanted to keep
the market open to everyone. But everything seemed to be targeted toward the
student and faculty at the University of Arizona. What is the critical question?
The critical question is if she wanted to provide a facility that would appeal
to all why is Kathy Kelleher putting so much effort into exposing the University
ma... Full-text essay
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